Sony welcomes Audio Description
In other news, Sony publicly welcomed the recently launched Ofcom and RNIB Audio Description (AD) Awareness Campaign today - which highlights the same need for education among consumers to raise awareness of the importance of Audio Description for Blind and partially sighted viewers. In the UK, broadcasters are legally required to provide Audio Description content - an additional narrative soundtrack for blind or partially sighted people. During gaps in programme dialogue, an additional voice explains visual plot points, enabling visually impaired people to follow the storyline more fully.
"We are all used to seeing and using subtitles on TV, but what many people don't know is that the technology exists to make a similarly useful service available for the 30 million or so visually impaired people we have in Europe," says Hiroshi Sakamoto, Vice President TV Operations Europe at Sony.
"The UK is leading the way and it is important that the rest of Europe does not fall behind. With the opportunities presented by digital broadcast channels today, Sony believes that the ability to enjoy a great televisual experience should not be the preserve of those that can see, but should also be accessible to blind and partially sighted people." The Ofcom campaign is set to screen promotional trails across more than 70 television channels, to explain what AD is and invite viewers to find out more about the service.